Back in Cycle 9 of America's Next Top Model, we watched the girls stumble and slur their way through one of the most ill-conceived product titles of all time: the Wetslicks Fruit Spritzer. To the uninitiated (ie. me), it sounded like the models were merely saying "westshlicksfritzsprtizer," especially when queen marble-mouth Jaslene got in on the action. Now CoverGirl is back with yet another tongue twister of a product name, and sure enough, Fatima, Whitney, and Anya all managed to completely botch it, reducing the brand to a mishmash of syllables that sounded not unlike "blashtlashtlashblahsshsblashssplash." I don't blame the girls. I blame whoever came up with the stupid tagline.
Nevertheless, I'm not even going to say what this product is called because trying to guess the words is half the fun.











Who lash last lash blast.
Why do they get the most difficult named products, for the inexperienced models?
They must have a bunch of idiots in marketing.