While watching TV tonight, I happened to notice this cute and cuddly commercial featuring scary people in rubber gloves removing oil from helpless ducks and seabirds thanks to reliable household dish detergent Dawn. The message was twofold: a) Dawn is awesome and is helping the environment, and b) if Dawn is gentle enough for a baby duck, it’s damn well gentle enough for your hands, Princess, so USE IT.
This was all well and good, but in the middle of the spot, I couldn’t help but notice a curious phrase at the bottom of the screen: “simulated demonstration.” What could that possibly mean? Are we to believe the good people at Dawn recreated this animal scrub down? Did they actually pour oil on these birds and whiskered critters solely so they could demonstrate how easily it could come off? Seems a bit cruel. Unless, of course, it’s not oil on these animals but a fake substance, in which case, I’m not so sure I can believe these boastful Dawn claims. Clearly, we need answers.
(that’s my rabble-rousing noise)