As I was pulling media for my photocap of The City, I noticed — or rather, my peaceful state was loudly interrupted by — this ad for Baskin Robbins starring Jersey Shore mook, DJ Pauly D. I couldn’t help but think this was not a smart decision. After all, as likable as Pauly D is, do we really want to associate the sex-starved boardwalk creeper with things are that are creamy and easy to swallow? Not sure about that. Then again, I suppose I just increased the Baskin Robbins brand awareness with this post; so maybe it’s shrewd marketing after all.
So what do you think? Should Baskin Robbins have DJ Pauly D as their spokesman or no?