When it comes to viral media campaigns, some hit, and some miss. The bizarre video above is somewhere in the middle. It features Miles Fisher in a music video of his own song, “New Romance,” and according to Mashable, Warner Bros bankrolled the clip in part to promote Final Destination 5, which Miles just happens to star in. That would probably explain why this cheery ode to Saved By The Bell takes such a decidedly macabre twist. I’m unsettled, but amused.

Via Mashable