Grammar 1, Idiots 0


To those unfamiliar with the latest offerings on Los Angeles’s Lazy Susan of fads, one particular sensation that has swept the city by storm has been the Frozen Yogurt craze, helpfully nurtured by Pinkberry and its many imitators. Basically, people have rediscovered FroYo, but this time around, they’ve taken out the flavoring, added fresh toppings, and convinced themselves that they’re now eating health food. I’m not necessarily opposed to the whole movement, but I can’t abide by any frozen yogurt shop (or frozen dairy shop in general) that doesn’t offer a chocolate option for those of us less health inclined (Pinkberry, it should be noted, has a scant selection consisting of only Plain and Green Tea. Oh, and their signature flavor: AWFUL).
Well, over the past year, dozens of Pinkberry knockoffs have sprouted up across the city, and now, it seems the bubble is at last bursting. One of the first casualties is none other than the miserable establishment, Yogurtpia, which happens to be one of the places I’ve actually been to. According to Eater LA, the storefront is covered with ominous, brown paper, hopefully signaling the end to this embarrassment of an enterprise. Yes, it’s a joyous time for me, as Yogurtpia’s unceremonious death fills me with great satisfaction. But why? Why am I so thrilled that a generic yogurt shop has disappeared into the night, never to be heard from again?

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