APPRENTICE PHOTOCAP: A Dog Day Afternoon

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When The Apprentice premiered to literally no fanfare (way to go NBC) two weeks ago, I trumpeted its quality with gushing praise and multiple pleas for people to watch the show. Then in its second week, the producer coughed up a dud of an episode — giving us an uninspired challenge that had business people selling ice cream in a park. I’m not inherently opposed to such menial tasks, but at least show us something a bit more involved than just a bunch of sweaty reality stars calling out to strangers on the street. There wasn’t even any intrigue about marketing or strategy. Just ice cream. And yelling. It was boring. Clearly anyone who had decided to sample The Apprentice must have tuned out halfway through.

Well, the good news is that the third episode of this season was back on track. The teams had to each take over a Doggie Spa in Manhattan and come up with a “value add” that would enhance the business and offer a unique experience to the clientele. For the men, they opted to install webcams in the dogs’ kennels (not a totally innovative idea, but a strong one nonetheless). The women instead focused on boosting sales on the spa’s slowest day of the week. Admittedly, they both seemed like they were headed in the right direction, but things went very haywire very quickly.

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