Last night, a friend of mine offered me a free ticket to the Taste Awards (also known as the Tasty Awards, depending on which part of the official website one visits), which is a burgeoning celebration of food, fashion, drink, and style — four realms that most certainly deserve a glitzy award show. I was quite excited to attend, and while I knew this event wouldn’t have the same celebrity wattage as the Critics Choice Awards down the street (which featured, you know, celebrities and production values), I still looked forward to seeing some of my favorite food and lifestyle personalities honored.
It was therefore somewhat shocking that a ceremony celebrating style and fine living would be executed in such an unstylish, shoddy manner. Let’s not bury the lede here: in the ten years I’ve spent in Los Angeles, this was by far the most inept, bumbling, and downright amateurish formal event I’d ever attended. It made the Fox Reality Channel’s “Really” Awards look like the Oscars. It made the Grammys look like the Nobel Peace Prize. It made the People’s Choice Awards look like the Kennedy Center Honors. Have I hammered home the point yet? I’ve seen preschool awards delivered with more grace than these things.
On the plus side, the Taste Awards offered up a never-ending supply of unintentional comedy. At least it was funny to me as I went for free. The same can’t be said for the poor saps who spent $125.00 on tickets on this fiasco.
Full details about the event after the jump…