I spent this past weekend in NYC for a wedding, and among the exciting and fascinating things that happened was a chance encounter with Mahsa Saeidi-Azcuy, the reigning pit bull of this season’s Apprentice. Apparently no one is watching the show (thanks NBC for the lack of promotion), but those of you who are taking in its glory know that Mahsa is something of a crazy person in the board room. Get on her bad side, and she’ll railroad you right off the show. She’s kind of scary.
Well, I’m happy to report that in real life Mahsa is actually a total sweetheart. In fact, she bought coffee (and marshmallows — don’t ask) for me and my friend Meeshie. There’s not much that Mahsa could say about the production, but the good news is that she’s not crazy and seems to have a really good sense of humor about her intensity. Oh, and she’s very cute in real life.
That’s really it.
After the jump, some random pics from my cell phone from the weekend. Why? Because I’m bored and I want you all to click through and increase my page views.
When The Apprentice premiered to literally no fanfare (way to go NBC) two weeks ago, I trumpeted its quality with gushing praise and multiple pleas for people to watch the show. Then in its second week, the producer coughed up a dud of an episode — giving us an uninspired challenge that had business people selling ice cream in a park. I’m not inherently opposed to such menial tasks, but at least show us something a bit more involved than just a bunch of sweaty reality stars calling out to strangers on the street. There wasn’t even any intrigue about marketing or strategy. Just ice cream. And yelling. It was boring. Clearly anyone who had decided to sample The Apprentice must have tuned out halfway through.
Well, the good news is that the third episode of this season was back on track. The teams had to each take over a Doggie Spa in Manhattan and come up with a “value add” that would enhance the business and offer a unique experience to the clientele. For the men, they opted to install webcams in the dogs’ kennels (not a totally innovative idea, but a strong one nonetheless). The women instead focused on boosting sales on the spa’s slowest day of the week. Admittedly, they both seemed like they were headed in the right direction, but things went very haywire very quickly.